We would really like to tell you just how easy it is to start your own successful business, but we would be lying. The truth of the matter is that owning a business is hard and a lot of work is involved.

The reasons anybody wants to start a business vary. Some people welcome the opportunity to do something their own way, others do it because they have a passion for what they are producing or selling. But the bottom line is starting a business means putting a whole lot of hard work and energy into your own dream and not somebody else’s.

The decision to start your own business comes with some pretty harsh realities. Some of these you may know about, some perhaps not. You might even read through these hard truths about owning a business and change your mind, but we doubt it.

Trimarc, your office equipment leasing company, offers this list of hard truths about owning a business.

What You Do or Sell isn’t Special

You do realize that there are, like, a gazillion people on the planet, right? And most of them do what you do, they are trying to live the dream. If there is an idea that is unique and cool, somebody thought about it long ago, you just don’t know it yet. Original ideas are scarce, which is why Hollywood is content on making sequels and remaking classics.

But don’t let that discourage you. The real magic to your idea is how and why you do it. Whatever your idea is, let it become a passion and you will find success much easier.

You Have a target Audience and it’s not Everyone

You might think that you have something that everyone wants or needs. But unless you are selling water, you would be wrong. Believe it or not, there are people who have never shopped Amazon or Walmart, and those stores sell everything under the sun.

Keep things in perspective by coming to terms with the fact that you might be targeting a small group of people. All you need to do is find the people who love what you make or do as much as you and you will find success.

Tech Can’t Fix Everything

You have the latest and greatest computers, the most up-to-date phone systems and everybody on your team has the latest iPads and iPhones. But all of that really doesn’t matter if your business model is bad.

You Can Try to Wear Many Hats, But Don’t

We get it. You are a business owner and the resident expert on whatever you do or sell and you are also a savvy person with lots of smarts. But even you don’t know everything about everything.

Finding the right people to join your team is paramount to success. It is better to come to the realization you can’t do everything and find the best of the best to help.

You Might Not Be the Most Important part of Your Own Company

This is a trick question because you are thinking that there must be somebody in your company more important than you. But really, the most important asset in your business is your customers.

It Won’t Happen Overnight

If you expect to start a company on Monday and be filthy rich and successful by Friday, you have got another thing coming. The success of your business will come, but at the cost of failures, setbacks, humility and a lot of hard work.

Sometimes The Customer is Wrong, But That May Not Matter

You cannot make a living without customers, so you sometimes put up with more than you have to. There are those who will be unhappy no matter what you do to please them. But with every conflict you have with a customer, weigh the options to see is making them happy makes good sense. At the end of the day, you want to stick to your principles.

Listening is an Admirable Skill

If you want to succeed in your business, you need to listen to your employees, your customers and maybe even your family and friends. It’s really difficult to step back and take a look at things from a different perspective. This is why you need input from others.

And if you are really smart, you will utilize the services of Trimarc.